7 Tips for Marketing to Younger Demographics

The $175 billion market that teens bring to businesses is staggering.What's even more staggering is that that number is lower than it should be.No one can measure the amount of influence teens and young adults have on their parents' back pockets.Often they rely on Mom and Dad to buy the latest and greatest piece of technology out there.But they show financial independence as well; one in three high school seniors has a credit card and 63% of their income is self-generated.They are the fastest growing market in this decade as their buying power increases more and more every year.The problem is that many marketing firms are at a loss when it comes to advertising to this demographic.These younger demographics are doing new things at incredible paces.They are demanding, connected, and very aware of sales attempts.So where does a marketing agency begin? Well, advertising to this demographic is guesswork for many.But here are a few simple tips to help you get a basic grasp on the most successful methods teen marketing agencies are using today.Tip #1 - Don't go traditional.Radio? No.Newspaper? No.Magazine and TV? Now you're getting warmer.You don't see kids at the bus stop reading the daily news or popping on headphones to tune to their favorite FM station.They're listening to satellite radio or watching reruns of their favorite TV series on iPods.Utilize mediums that the younger demographics are actually in touch with.Internet ads, cell phone marketing, even tried and true television advertising works.If you advertise in traditional mediums and expect that you're reaching young demographics "enough," you're not spending your dollars wisely.Spend where it counts.Tip #2 - Don't sell.Kids are very smart and they learn quickly.Sales attempts hardly work on them because they've grown up in an age of advertising.The average American sees anywhere from 600 to 3,000 advertising messages a day.Teens most likely see the upper end of this statistic and have learned to sniff out a sales attempt before it even happens.If you try to sell them, you'll lose them.Advertise your products without using double-speak, buzz words, or crazy advertising lingo.Tip #3 - Parents are part of the equation.In reality, kids don't really have that much money.If they're a younger teenager, they most likely have an allowance that they'll part with very reluctantly.If they have a job, they'll know the value of money and they'll spend wisely.So what do you do? Do what Virgin Mobile did with their cell phone campaign.They did a "Parent Enlightenment" campaign where they encouraged teens to educate their parents and also guilt them into buying them a cell phone.Mommy and Daddy will always buy for their kids.Target that age group where parent involvement is most excessive and use Virgin's method.Tip #4 - Pop culture works.Teens relate to iconic figures in popular movies, magazines, and music.Is there any question why the top designer companies get Paris Hilton to wear their latest fashions for free? She wears an outfit on a Saturday night and by Monday the items sell like crazy.Most ad budgets don't accommodate high caliber celebrities.But music works just as well.Whereas young teens like to conform to their friends' interests, older teens develop their own tastes and like to be individuals.Do research and find some music that would really hit home with your target.Songs can literally make or break ads.You know an advertisement is doing its job when you see people walking down the street singing the tune in it.Tip #5 - Brand, brand, brand.Just as teens relate to celebrities and popular songs, they also relate to the brands they buy.Keep your brand in front of their face.For example, the fashion industry has created a cult following for clothing stores like American Eagle, Abercrombie & Fitch, Hollister, Hot Topic, Old Navy, and Express.They plaster their individual brands all over the clothing they sell.These kids are walking billboards and are proud to be walking billboards.Produce this kind of brand loyalty in teens (which is easier than producing it in adults), and you'll have lifelong fans of your business.Tip #6 - Utilize their network.Teens are constantly connected through email, instant messaging, cell phones, and other mobile devices.Combine their networking abilities with their passion for free things.Websites like BzzAgent.Com use their agents to start wide scale word of mouth campaigns for companies.If you can set up this "agent-like" relationship with your teen customers, you can expect a great response.Be wary of the negative effects word of mouth advertising can have.It's easier to bash a product than praise it.And a dissatisfied customer tells 3-4 times as many people about their experience than a satisfied one.Tip #7 - Hire them.The best way to market to teens and the younger demographics is to get an insider's view of the market.Pay high school students and offer internships to college students to assist your company in marketing to their demographics.They'll have a really good time because they won't feel as if they're in over their head, and you'll be getting some very useful information.If your budget is not that big, create some focus groups of teenagers and have them analyze advertisements on TV and in popular magazines.Learn from their responses and even have them come up with their own ways to market to their demographic.Who better to market to teens than teens themselves, right?

More detail about American Eagle Wear

American Eagle Gold Coins - Why These Gold Bullion Coins Are a Worthy Investment

There's never been a better time to buy American Eagle Gold Coins.An economic recession is almost assured.Along with the varied fluctuations in the stock market and the downward trend in the real estate sector, more investors are compelled to put their money in items that will hold value, such as bullion coins.A recent trend analysis puts the gold market as one of the most flourishing areas of investment, offering the maximum returns.Most investors select mint gold Eagle coins as their option for gold coin investments, as these are of assured quality.Likewise, coin collectors, as a hobby or antique collection, prefer American Eagle coins, which are 91.67% purity or 22 karat.Generally pure gold is actually a mixture of the soft yellow metal and other metals like silver and copper, to make it more wear-resistant.American Eagle coins are made out of gold mined in United States.These bullion coins were first released from the US Mint in 1986 and are of assured 22 karats.There are two varieties of gold American Eagle coins - the bullion and the proof.The bullion coins contain the best raw gold and is highly suitable for solid investment.These are readily available and are a worthy and safe investment.These coins have been recognized, appreciated and sold the world over.Many coin buyers consider bullion coins as the best option for a long-term investment.The American Eagle gold proof coins are actually bullion coins that have been specifically struck for collectors and to highlight or mark special occasions.Proof coins are not designed for general public circulation.Most of the coin collectors hunt for these types of gold coins.They are very impressive, attractive, glossy and worth the amount that is spent.Different processing techniques are used to make these American Eagle proof coins, which gives it an imposing look and beauty.American Eagle gold coins are available in different weights.There are four options of 1 ounce, 1/2 ounce, 1/4 ounce and 1/10 ounce.Generally smaller weights might appear to cost less, but in reality it can be more cost-effective to buy the 1 ounce gold coins.You should be always be very selective from whom you choose to purchase bullion coins.It is advisable to buy from reputable, authorized merchants and clearly check for the purity and weight.There are many establishments approved by the US Mint.The online auction site, eBay, is very convenient and can be very cost effective method of obtaining American Eagle gold coins.A proper online search on eBay will turn up many varieties to add to your collection.At the moment, the gold market is very customer friendly.The handsome collections available gives ample opportunities for the customer to get the best price and selection, making American Eagle Gold Coins a very worthy investment!

More detail about American Eagle Wear

The American Bald Eagle - Facts Everyone Should Know

Many people don't know that the bald eagle has been the symbol of the United States and the nation's national bird since 1782.Sea Eagles, so common in 18th century Europe, were a common sight to America's early settlers, and it is from mistaking the two birds that the bald eagle got its name.There were no bald eagles in Europe, as the bald eagle is found only in North America.The sea eagle name lingers, and the scientific name, Haliaetus leucocephalus, actually means "sea eagle with a white head" in Greek and Latin.Of the 'sea eagle' species, the bald eagle is the only one that is native to North America.The bald eagle is immediately obvious by its smooth, white head and white tail, contrasted by the deep brown feathers of its body.Coins, flags, buildings, and seals in the United States have used the image of the bald eagle to symbolize the country.The bald eagle is a fierce bird of prey, along with other raptors, such as hawks, vultures, owls, and falcons.The bald eagle lives on a diet of live prey, such as waterfowl and fish, as well as rodents, snakes, rabbits, and birds, but they will eat carrion when there is no live prey to be eaten.Bald eagles are enormous and intimidating birds, with adults growing to 32 inches in length, with wingspans to 7 ½ feet, and weighing up to 16 pounds.The largest eagles live in Alaska, and the smaller eagles can be found in Florida.Wherever the bald eagle lives, the animals in the region scatter when the bird begins to land.Each hunting pair of bald eagles requires an area of 2 to 15 square miles in which to hunt.Each pair of bald eagles shares a nest, furiously guarding it from predators.The bald eagle sometimes chases animals that have made a catch of their own, such as the east Central Florida bald eagles that chase Ospreys along the Indian River lagoon.The eagle will then get to eat the Osprey's catch, as the Osprey drops its squirming prey to escape the eagle.Although they are birds of prey, the bald eagle shows a tremendous instinct for family loyalty.The bald eagle stays with its mate for life, though few other birds follow this behavior.Though most birds live a much shorter time, the bald eagle can live for as many as 25 years.They live across North America, from the north, including Canada and Alaska, across the middle expanses of the U.S., and south into the northern part of Mexico.The bald eagle travels frequently, flying to northern climates to escape hot summers, the birds usually return close to the place where they were hatched in order to begin families of their own.Breeding bald eagles lay one to three eggs in the spring, which hatch about 35 days later.After three months in the nest, the baby bald eagles begin to fly, and a month later fly away from their mother for good.The dangers of hunger, disease, harsh weather, and toxic chemicals can all make life hard for baby eagles, but almost 70% manage to adapt and survive for at least a year.Did you know that to save the species in 1940 the United States Congress passed the Bald Eagle Protection Act? This law made it illegal for people to disturb or bother the birds.This also included taking bald eagles for reasons such as selling, trading, or transporting them, and also included their eggs and nests.Taking an eagle included shooting at the birds, wounding them, trapping, capturing, disturbing them, or killing them in any manner.Large numbers of bald eagles died because of DTT, the overuse of pesticides, and other toxic chemicals.The bald eagle was given a chance to be saved by the many reintroduction programs and new laws that were enacted to help them.It seemed nearly impossible to save the species from extinction at the time.The Endangered Species Act of 1973 allowed species that were small in numbers to be classified as threatened, and species with very low populations to be classified as endangered.In the early 1990s, the rapidly increasing numbers of bald eagles made it possible for the species to be taken off the endangered species lists in most states.The bald eagle has dramatically increased in numbers between 1963 and 1994, rising from about 500 pairs to almost 5,000 pairs and leading Congress to reclassify its status as threatened.With the increasing population of the bald eagle, the U.S.Fish and Wildlife service will soon take the bird off the endangered species list.To observe the bald eagle is a pleasurable experience.The long strides of the bald eagle as it launches leads into the soaring, slow motion movement of the bird in flight.The determined eagle keeps to its determined path, its prize kept in sight.The skies of North America are increasingly filled with the majestic bald eagle.Everyone should make an effort to see this animal.

More detail about American Eagle Wear